Privacy policy

Last updated: August 6, 2026

Amseria (“Amseria,” “we,” “us,” or “our”) operates Amseria.com and the related online store, content, features, products, and customer-support services (collectively, the “Services”).

Amseria is the personal information controller responsible for the personal data described in this Privacy Policy. Our online store is hosted by Shopify, which provides the ecommerce platform that allows us to offer the Services.

This Privacy Policy explains what personal data we collect, where it comes from, how and why we use it, when we disclose it, how long we retain it, how we protect it, and the rights available to you under applicable law, including the Philippine Data Privacy Act of 2012 and its implementing rules.

By using the Services, you acknowledge that you have read and understood this Privacy Policy. Where consent is required by law, we will request it separately and provide an appropriate way to withdraw it.

1. Personal Data We Collect

“Personal data” means information that identifies you or can reasonably be linked to you. Depending on how you interact with the Services, we may collect or process the following categories:

A. Identity and contact information

  • Full name
  • Billing and shipping address
  • Email address
  • Telephone or mobile number
  • Recipient and delivery information

B. Account information

  • Customer-account username or login details, if you create an account
  • Account preferences and settings
  • Saved addresses and communication preferences

C. Order and transaction information

  • Products viewed, added to a cart, ordered, returned, exchanged, or cancelled
  • Order number, purchase history, delivery status, and transaction records
  • Discounts, promotions, gift cards, or store credits used
  • Return, refund, exchange, and warranty information

D. Payment-related information

Payments are processed through Shopify and/or third-party payment providers. Depending on the payment method, Amseria may receive limited payment-related information such as payment confirmation, payment method, billing details, transaction reference, and limited card details. We do not intentionally store complete payment-card numbers or card security codes unless expressly stated and lawfully permitted.

E. Communications and customer-support information

  • Messages, inquiries, complaints, reviews, return requests, warranty claims, and other communications
  • Photographs, videos, documents, or other information you voluntarily provide in connection with customer support, returns, refunds, or warranty requests

F. Device, technical, and usage information

  • Internet Protocol address
  • Browser type, device type, operating system, and network information
  • Device identifiers and similar technical identifiers
  • Pages viewed, links clicked, search activity, session information, referral source, and interaction with the Services
  • Approximate location inferred from an IP address, where permitted

G. Cookies and similar technologies

We and our service providers may use cookies, pixels, tags, local storage, and similar technologies for essential website functions, security, analytics, personalization, advertising, and remembering preferences. Additional details are provided in Section 7.

H. Marketing preferences

  • Email or other marketing subscriptions
  • Consent choices
  • Advertising and cookie preferences
  • Unsubscribe and objection records

We do not intentionally collect personal data that is unnecessary for the purposes described in this Privacy Policy.

2. Sources Of Personal Data

We may collect personal data:

  • Directly from you, including when you browse the website, create an account, place an order, contact us, subscribe to marketing, submit a return request, or otherwise provide information
  • Automatically through the Services, cookies, pixels, and similar technologies
  • From Shopify and other service providers that support payments, order processing, fraud prevention, analytics, customer support, website functions, fulfillment, and shipping
  • From couriers, delivery providers, payment providers, business partners, or other third parties involved in completing a transaction or responding to your request
  • From social-media platforms or integrations when you voluntarily interact with Amseria through those services

3. Purposes And Legal Bases For Processing

We process personal data only for specified, legitimate, and proportionate purposes. Depending on the circumstances, processing may be based on your consent, the performance of a contract or requested service, compliance with a legal obligation, the protection of lawful rights and interests, or another basis allowed by applicable law.

We may use personal data to:

A. Provide and fulfill the Services

  • Process and confirm orders and payments
  • Arrange packing, shipping, delivery, returns, exchanges, refunds, and warranty service
  • Create and manage customer accounts
  • Provide order updates and transactional notifications
  • Remember preferences and items of interest
  • Provide requested website and customer-service functions

B. Communicate with you

  • Respond to inquiries, complaints, requests, and customer-support concerns
  • Verify information and provide updates about orders, accounts, returns, refunds, and warranty claims
  • Maintain our customer and business relationship

C. Improve and personalize the Services

  • Understand how customers use the website
  • Test, maintain, troubleshoot, and improve website performance
  • Recommend products or content that may be relevant, where permitted
  • Conduct analytics, research, and service improvement using personal data or aggregated information

D. Marketing and advertising

  • Send promotional communications when permitted by law and consistent with your preferences
  • Measure campaign effectiveness
  • Display or support relevant advertising, subject to applicable consent and objection rights

E. Security, fraud prevention, and risk management

  • Authenticate users and transactions
  • Detect, investigate, prevent, and respond to fraud, misuse, abuse, unlawful activity, security incidents, or violations of our terms and policies
  • Protect Amseria, our customers, our service providers, and the public

F. Legal and administrative purposes

  • Comply with tax, accounting, consumer-protection, privacy, law-enforcement, and other legal obligations
  • Respond to valid legal process and lawful government requests
  • Establish, exercise, or defend legal claims
  • Enforce our Terms of Service and other policies
  • Maintain records required for audits, disputes, and regulatory compliance

4. Automated Processing, Profiling, And Recommendations

Shopify, payment providers, fraud-prevention providers, analytics providers, and advertising partners may use automated tools to evaluate transactions, detect possible fraud, personalize experiences, recommend products, or measure advertising.

Where applicable law requires notice, consent, or another safeguard for automated decision-making or profiling, we will provide the required information and honor applicable rights. Amseria does not intend to make decisions that produce legal or similarly significant effects on a customer solely through automated processing without a lawful basis and appropriate safeguards.

5. How We Disclose Personal Data

We may disclose personal data only when reasonably necessary for the purposes described in this Privacy Policy or when required or permitted by law. Recipients may include:

  • Shopify, which hosts and supports our online store
  • Payment processors, banks, financial-service providers, and fraud-prevention providers
  • Couriers, logistics companies, fulfillment providers, warehouses, and delivery partners
  • Information-technology, cloud-hosting, website, cybersecurity, customer-support, communications, and data-storage providers
  • Analytics, advertising, and marketing service providers, subject to applicable privacy settings and consent requirements
  • Professional advisers such as accountants, auditors, insurers, consultants, and legal counsel
  • Government agencies, regulators, law-enforcement bodies, courts, or other authorities when disclosure is legally required or reasonably necessary to protect rights, safety, and security
  • A buyer, investor, successor, or adviser in connection with an actual or proposed merger, sale, financing, restructuring, transfer of assets, insolvency, or similar business transaction
  • Other parties when you direct us, request the disclosure, or provide valid consent

We require service providers handling personal data on our behalf to process it only for authorized purposes and to implement appropriate safeguards, subject to applicable contracts and law.

6. Relationship With Shopify

The Services are hosted by Shopify. Information submitted through the Services is transmitted to and processed by Shopify and its service providers so that Shopify can provide, secure, improve, and support the ecommerce platform and related services.

Depending on the Shopify features enabled for our store, Shopify may also process information to provide enhanced services, fraud detection, personalization, analytics, or advertising-related functions based on interactions with Amseria, Shopify, and other merchants. For some of these activities, Shopify may act independently and be responsible for responding to requests concerning its own processing.

Shopify and its service providers may process personal data in countries outside the Philippines. To learn more, review the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

Shopify Consumer Privacy Policy:

https://privacy.shopify.com/en

Shopify Privacy Portal:

https://privacy.shopify.com/

7. Cookies And Similar Technologies

We and our service providers, including Shopify, may use cookies and similar technologies for the following purposes:

  • Essential cookies: required for security, checkout, shopping-cart functions, account access, and core website operation
  • Functional cookies: remember preferences and improve convenience
  • Analytics cookies: help us understand website traffic, performance, and user interaction
  • Advertising cookies: support marketing measurement, audience selection, and more relevant advertising where permitted

Where required, non-essential cookies and similar technologies will be used in accordance with the choices provided through our cookie banner or privacy settings.

You may control certain cookies through your browser settings and, where available, through the “Cookie Preferences” or similar link on the website. Blocking some cookies may affect website functions. Essential cookies may remain active when necessary to provide the Services, maintain security, or complete a requested transaction.

8. Marketing Communications

We may send promotional emails or other marketing communications when permitted by law.

You may stop receiving promotional emails by selecting the unsubscribe link in the message or by contacting support@amseria.com. After you opt out, we may retain a limited suppression record so that we can honor your preference.

Opting out of marketing does not stop essential non-promotional communications, including order confirmations, delivery notices, account messages, security alerts, customer-support responses, return updates, or warranty communications.

9. Third-Party Websites And Services

The Services may contain links, widgets, plugins, or integrations operated by third parties. Their privacy practices are governed by their own policies, not this Privacy Policy.

Amseria is not responsible for the privacy, security, accuracy, availability, or content of third-party websites or services that we do not control. Review the relevant third-party privacy notices before providing personal data.

Information shared in public or semi-public areas, including social-media platforms, comments, reviews, or public posts, may be visible to others and may be used beyond Amseria’s control.

10. Children’S Privacy

The Services are not directed to children under 18, and we do not knowingly collect personal data from a child without appropriate parental or guardian involvement where required by law.

If you believe that a child has provided personal data to Amseria without proper authorization, contact support@amseria.com. We will review the request and take appropriate action, including deletion where required and legally permitted.

11. Data Security And Personal Data Breaches

We implement reasonable and appropriate organizational, physical, and technical safeguards designed to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, unauthorized access, fraudulent misuse, and other unlawful processing.

Safeguards may include access controls, authentication, secure service providers, confidentiality obligations, monitoring, incident-response procedures, backups, encryption or secure transmission where appropriate, and periodic review of security practices.

No method of transmission or storage is completely secure. You should not send passwords, complete card information, or highly sensitive information through unsecured channels.

If a personal data breach occurs, we will assess the incident, take reasonable steps to contain and address it, document it as required, and notify the National Privacy Commission and affected individuals when notification is required by applicable law.

12. Data Retention

We retain personal data only for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing the Services, maintaining accounts, processing transactions, resolving disputes, enforcing agreements, preventing fraud, and complying with legal obligations.

Our general retention approach is as follows:

  • Order, payment-confirmation, billing, tax, and accounting records that form part of required business records may generally be retained for at least five years, or longer when required by law, an audit, a dispute, or a lawful government request
  • Customer-account data may be retained while the account remains active and for a reasonable period after closure when necessary for security, fraud prevention, disputes, or legal compliance
  • Customer-support, return, refund, exchange, and warranty records may be retained for the period reasonably necessary to complete the request, preserve transaction history, resolve disputes, and comply with law
  • Marketing data is retained until you unsubscribe, withdraw consent, object, or the information is no longer needed; a limited suppression record may be retained to honor an opt-out
  • Cookie and analytics information is retained according to the settings and retention periods of Shopify and the relevant service provider

When personal data is no longer required, we will take reasonable steps to delete, securely dispose of, block, or anonymize it, unless continued retention is required or permitted by law.

13. International Data Transfers

Because Shopify and some service providers operate internationally, personal data may be transferred to, stored in, or processed in countries outside the Philippines.

When personal data is transferred internationally, we will rely on contractual, organizational, technical, or other lawful safeguards appropriate to the circumstances and require service providers to protect personal data consistently with applicable law.

14. Your Privacy Rights

Subject to applicable law and lawful limitations, you may have the following rights concerning your personal data:

  • Right to be informed about the collection and processing of your personal data
  • Right to object to certain processing, including direct marketing, automated processing, or profiling
  • Right to access personal data held about you and obtain relevant processing information
  • Right to request correction of inaccurate or incomplete personal data
  • Right to request erasure, blocking, removal, or destruction when the legal conditions are met
  • Right to withdraw consent when processing is based on consent, without affecting lawful processing completed before withdrawal
  • Right to data portability for qualifying personal data processed electronically in a structured and commonly used format
  • Right to seek damages when provided by law
  • Right to lodge a complaint with the National Privacy Commission

These rights are not absolute. A request may be limited or declined when continued processing is authorized or required by law, necessary to complete a transaction, needed for legal claims or compliance, or otherwise subject to a lawful exception.

15. How To Exercise Your Rights

To submit a privacy request, contact:

Email: support@amseria.com

Telephone: +63 906 367 2013

Mailing address: 26 J. Asinas, San Juan City 1500, Philippines

Please describe your request clearly and provide enough information for us to identify the relevant records.

To protect your personal data, we may reasonably verify your identity and authority before acting on a request. An authorized representative may submit a request when adequate proof of authority is provided. We will respond within the period required by applicable law.

You will not be discriminated against for exercising a valid privacy right.

16. Complaints

Please contact Amseria first if you have a concern about how we handle personal data so that we can review and address it.

You may also lodge a complaint with the Philippine National Privacy Commission, subject to its applicable rules and procedures.

National Privacy Commission:

https://privacy.gov.ph/

17. Changes To This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices, Services, service providers, technologies, legal obligations, or operational requirements.

When we update it, we will post the revised version on the website and change the “Last updated” date. We will provide additional notice or request consent when required by applicable law.

18. Contact Amseria

For questions, privacy requests, complaints, or concerns regarding this Privacy Policy, contact:

Amseria

Privacy and Customer Support

Email: support@amseria.com

Telephone: +63 906 367 2013

Mailing address: 26 J. Asinas, San Juan City 1500, Philippines

Website: https://amseria.com